Custom software studio · Pacific Beach, San Diego
Not a template with your logo on it. Tell me how you actually work — I build the thing that runs it.
Pipeline value
$0
Open leads
0
This is live. Add a lead, drag a card, watch the forecast move. Seeded sample data — nothing here touches a real client.
Systems running right now for
Demo · AI
Type what a customer would actually text you. Try to trip it up — ask about pain, ask for a price it can't know.
Ada · front desk agent
Trained on 41 pages of clinic policy · escalates anything clinical
Convinced? This one runs on your policies, your hours, your prices.
Want this built around your business? →Your business shouldn't work around your software.
Off-the-shelf tools make you change how you operate to fit their idea of a customer, a job, a stage. Custom software goes the other direction.
The actual job
Most businesses I meet aren't missing software. They have too much of it, and none of it talks.
Before
After
Same business. Same people. Fewer places for a customer to fall through.
What I build
Usually two or three of them at once, because that's how a business actually works.
Pages that load fast and sell something.
Marketing sites, e-commerce, catalogs with nine thousand SKUs. Built as code, hosted on infrastructure you own, no monthly page-builder tax.
One place every lead lands.
Structured tables and stages that match how you actually sell — not how a SaaS company thinks you should.
Something that answers at 9pm.
Receptionists, intake agents, document readers. Grounded in your documents, with hard rules about what they will never say.
Stop re-typing the same data.
The boring wiring between the six tools you already pay for. Runs at 3am, does not forget, tells you when it breaks.
The number you actually check.
One screen that answers "are we okay this month". Pulled live from the systems where the work happens.
The whole thing, in one scroll
A customer fills out your form at 9:41pm. Keep scrolling.
New submission · sky-form
Marisol Ruiz
Pacific Beach · residential
Fit score
0
Est. value
$6,400
Owner
Devon
AC diagnostic · Marisol Ruiz
9:00 – 10:30am · Devon · van 2
Booked this week
$0
Same night. No one typed anything into a spreadsheet.
Demo · Automation
This is the same flow, drawn as it runs. Every box is a real integration I've shipped.
Website lead
form submit
Validate + dedupe
240ms
CRM record
created
SMS to customer
Twilio
Alert salesperson
push + Slack
Follow-up sequence
day 1 · 3 · 7
Dashboard
revenue +$6,400
Messages · Ridgeline HVAC
Case study · An independent real estate brokerage
Leads arrived from four portals into three inboxes and one spreadsheet. Whoever saw it first worked it. Everyone assumed someone else had followed up.
Pipeline value · the twelve months after
$0
Leads with no follow-up
Speed to first touch
Deals in pipeline
“We did not hire anyone. We just stopped losing people.”
— Broker / Owner, San Diego County
The gallery
No forms, no email gate, no sales call first. Just open one.
Sales
Add a lead. Drag it through the pipeline. Watch the forecast move.
AI
Type what a customer would text you at 9pm. Watch it get handled.
Analytics
Change the date range. Every chart re-reads the numbers.
Automation
Fire a website lead and follow it through six systems in real time.
Transactional
Configure a job, get a priced quote, pay a deposit. Real Stripe checkout.
Portal
What your customers see: status, files, invoices, approvals.
How this goes
You always know what's being built, what it costs, and when you'll see it.
You walk me through a normal Tuesday. I ask annoying questions about the parts everyone hates.
A fixed price and a list of exactly what ships. If I got the scope wrong, that is my problem, not your invoice.
You see it every week in a link you can click. Not a status email — the actual thing.
You own the code and the accounts. Care plan if you want me around, no hostage-taking if you do not.
Demo · Pricing
Depends on what it has to do. So configure it and find out — the same arithmetic I'd do on a call.
01 — What kind of business
02 — What should it do
03 — How many people use it
Small team. One shared pipeline, no permissions headache.
04 — When
Estimate · non-binding
S2S-000000
Fixed price agreed before anything is written. If I am wrong about scope, that is my problem, not your invoice.
Deposit is real Stripe checkout and comes off the first invoice. Refundable for 7 days.
If you can explain the process,
I can probably build it.
Then you probably have something in your business that a piece of software should be doing. Tell me what it is. Worst case you get a straight answer about whether it's worth building.
Live demos · nothing is a video
Sales
Add a lead. Drag it through the pipeline. Watch the forecast move.
AI
Type what a customer would text you at 9pm. Watch it get handled.
Analytics
Change the date range. Every chart re-reads the numbers.
Automation
Fire a website lead and follow it through six systems in real time.
Transactional
Configure a job, get a priced quote, pay a deposit. Real Stripe checkout.
Portal
What your customers see: status, files, invoices, approvals.
Every demo runs on seeded sample data in your browser. Nothing touches a client system.
Skip the demos, talk to me →